Discover the exact Google Ads strategies that reduced their CPA by 38% despite Brexit challenges
KPI Performance
Interested Leads
Overview
Discover the exact Google Ads strategies that reduced their CPA by 38% despite Brexit challenges
Cycling Gear
Brighton, UK
E-commerce
www.cyclinggear.com
Pain Points:
1. Wasting £4,500/month on irrelevant clicks from broad UK targeting
2. Generic ad copy underperforming (“Buy Bikes Online” vs competitors)
3. Post-Brexit VAT errors increasing cart abandonment by 27%
📉 Initial Metrics:
– ROAS: 1.2x
– CPA: £89
– Conversion Rate: 1.4%
Strategy 1: Hyper-Local Targeting
Strategy 2: UK-Optimized Ad Copy
Strategy 3: Brexit-Proof Checkout
📈 ROAS Growth: 1.2x → 4.6x (+283%)
📉 CPA Reduction: £89 → £55 (-38%)
🛒 Conversion Rate: 1.4% → 3.8% (+171%)
PaidForSocial transformed our Google Ads from a money pit to our top revenue source. Their UK-specific strategies outperformed our London agency!
| Feature | Us | Typical UK Agency | Typical EU Agency |
|---|---|---|---|
| UK Market Expertise | ✅ | ✅ | ❌ |
| Multilingual Team | ✅ | ❌ | ✅ |
| 90-Day Guarantee | ✅ | ❌ | ❌ |
| Post-Brexit Compliant | ✅ | ❌ | ✅ |
| Monthly ROI Reports | ✅ | ❌ | ✅ |
We’re currently accepting only 5 high-potential clients per month.
Empowering Businesses with Tailored Paid Advertising Solutions – Expertise in Google Ads, Lead Generation, and E-commerce Growth.
