How Paid For Social Boosted oriental herbalist’s E-Commerce Success with a 450% ROAS

450%

KPI Performance

450%

Interested Leads

Overview

In today’s competitive e-commerce landscape, driving converting traffic to your store can feel like an uphill battle. This was the exact situation the oriental herbalist, a growing online business, found itself in. Despite multiple attempts and consultations with Google’s support team, their campaigns failed to generate meaningful results. That’s when they turned to Paid For Social for help.

Within 60 days, we transformed their struggling account into a profit-generating powerhouse, achieving a 450% ROAS (Return on Ad Spend) and keeping their cost-per-conversion under $4.50. Here’s how we did it.

Company

The Oriental Herborist

Location

Paris, France

Industry

E-commerce

Website

1 : The Problem

When Herbal Thio approached us, their digital advertising strategy was in disarray. Here are the key issues we identified during our initial audit:

A Ruined Google Ads Account:
- The account lacked structure and optimization, resulting in wasted ad spend and poor traffic quality.
Low-Quality MCC:
- The overall performance of their Google Ads Manager account was degraded, making it difficult to run effective campaigns. | External team |
Missing GTINs and Poor Product Titles:
- Products lacked Global Trade Item Numbers (GTINs), a crucial requirement for shopping campaigns. Additionally, product titles were not optimized, reducing visibility and click-through rates.
Budget Constraints:
- Herbal Thio wanted to target over 20 countries, but their daily budget was capped at $60, which posed a significant challenge for scaling campaigns.

2 : Our Solution

To tackle these challenges, our team implemented a comprehensive strategy aimed at maximizing results within the client’s constraints:

1. Account Restructuring

We completely overhauled their Google Ads account, removing ineffective campaigns and rebuilding it from the ground up.
New campaigns were structured with a clear focus on profitability, leveraging smart bidding strategies to drive high-converting traffic.

2. Product Feed Optimization

We added missing GTINs to ensure products complied with Google Merchant Center’s requirements.
Optimized product titles to improve relevance and search visibility, significantly enhancing the performance of shopping campaigns.

3. Targeted Geo-Strategy

Instead of spreading the budget thin across 20+ countries, we prioritized high-performing regions based on initial data.
Adjusted bid modifiers to focus on markets with the best conversion potential, gradually expanding to all target regions.

4. Efficient Budget Management

Ensured maximum return on the limited $60 daily budget by closely monitoring and optimizing campaigns for a cost-per-conversion under $4.50.

3 : Results

In just 60 days, This Google Ads performance exceeded expectations:

450% ROAS: For every $1 spent, the campaigns generated $4.50 in revenue, a massive turnaround from their initial struggles.
Cost-Per-Acquisition (CPA): Achieved an efficient CPA of under $4.50, ensuring profitability across campaigns.
Consistent Daily Spend: Maintained performance while operating within the modest daily budget of $60.

This success story highlights the importance of a well-structured Google Ads strategy and the power of expert account management. By addressing foundational issues like account structure, product feed optimization, and geo-targeting, it’s possible to achieve exceptional results, even with budget limitations.

At Paid For Social, we pride ourselves on delivering data-driven solutions that maximize ROI. Whether you’re struggling with underperforming campaigns or looking to scale your e-commerce business, we’re here to help.

Ready to Transform Your Results?

If you’re looking for a partner to help you achieve e-commerce success like Herbal Thio, get in touch with us today. Let’s turn your challenges into opportunities and drive your business forward.

Why Choose Us Over Other Agencies?

Feature	Us	Typical UK Agency	Typical EU Agency
UK Market Expertise	✅	✅	❌
Multilingual Team	✅	❌	✅
90-Day Guarantee	✅	❌	❌
Post-Brexit Compliant	✅	❌	✅
Monthly ROI Reports	✅	❌	✅

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