How Paid For Social Achieved Over 450% ROAS for La Baie du Miracle

450%

KPI Performance

450%

Interested Leads

Overview

E-commerce businesses face stiff competition from retail giants like Amazon, making it increasingly challenging to stand out and drive profitable traffic. This was the exact scenario for our client, La Baie du Miracle, a brand specializing in innovative natural products. Despite having quality offerings, their traffic wasn’t converting into sales, and they struggled to compete in the crowded marketplace.

That’s when Paid For Social stepped in, leveraging advanced strategies to achieve a remarkable 450% ROAS and optimize their cost-per-acquisition (CPA) to under $2 for some products and under $5 for others.

Company

La Baie du Miracle

Location

Toulouse, France

Industry

E-commerce

Website

1 : The Problem

When La Baie du Miracle approached us, their primary concerns were:

Low Conversion Rates:
- Despite generating traffic, their campaigns weren’t yielding sufficient conversions.
High Competition:
- Competing with major retailers like Amazon made it difficult to capture market share.
Unstructured Ad Accounts:
- Their Google Ads account lacked a clear structure, leading to inefficient spending and unoptimized targeting.

2 : Our Solution

To address these challenges, we developed a comprehensive and highly specific approach tailored to their business:

1. Account Restructuring for Profitability

We restructured the Google Ads account to align with the client’s site structure and product profitability.
This included segmenting campaigns based on product categories and prioritizing high-margin products.

2. Campaign Optimization

Created 4 specialized campaigns, each designed to target specific audiences and maximize ROAS.
Focused on smart bidding strategies to ensure cost-efficiency.

3. Granular Targeting

Used advanced audience segmentation to target high-intent shoppers while avoiding wasted spend on low-performing audiences.
Implemented detailed geo-targeting and bid adjustments to prioritize profitable regions.

4.Competitive Positioning

Highlighted La Baie du Miracle’s unique value proposition to differentiate from competitors like Amazon.
Focused ad creatives on benefits such as product quality, innovation, and exclusivity.

3 : Results

Over the course of 90 days, our strategy yielded exceptional results:

ROAS: Achieved over 450% ROAS across all campaigns, ensuring significant profitability for the client.
CPA:
- For high-demand products: Reduced to under $2.
- For other products: Maintained at under $5.
Campaign Performance: The 4 specialized campaigns consistently delivered top-tier results, proving the effectiveness of our targeted approach.

Key Takeaways

This case study underscores the importance of structuring ad accounts around product profitability and tailoring strategies to the competitive landscape. By focusing on granular targeting and strategic optimizations, we helped La Baie du Miracle thrive in a challenging market dominated by major retailers.

At Paid For Social, we specialize in delivering actionable strategies that drive results. If your e-commerce business is struggling to convert traffic, we’re here to help.

Ready to Grow Your E-Commerce Business?

Let us help you achieve success like La Baie du Miracle. Contact us today to discover how our tailored Google Ads strategies can drive profitability for your brand.

Why Choose Us Over Other Agencies?

Feature	Us	Typical UK Agency	Typical EU Agency
UK Market Expertise	✅	✅	❌
Multilingual Team	✅	❌	✅
90-Day Guarantee	✅	❌	❌
Post-Brexit Compliant	✅	❌	✅
Monthly ROI Reports	✅	❌	✅

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